Last weekend LondonEdge put on its 30th show at the Business Design Centre in Angel, Islingdon and I went along to find out what it was all about and to finally cross ‘attend LondonEdge’ off my to do list. I have to say I am so pleased that I was able to go, it was awesome!
My day started in the press area with prosecco and some seriously good cake from the Tattooed Bakers while I poked through my goodie bag full of fab things from the exhibitors at the show. We were then joined by Carole Hunter, director of LondonEdge, to tell us a little about the show and its background.
Carole and Sandra Phillipson, MD of Alchemy, had discussed that there were no trade shows or exhibitions solely aimed at the alternative section of society or fashion. They felt that nobody understood it but they ‘…considered it creative, innovative and unconvential.’
Within just six weeks the event was organised and over 450 buyers walked through the doors of a Hammersmith hotel and into the very first LondonEdge show; a show that continues to be quite unique in the world.
Fast forwarding to 2014, the show has grown and now attracts more exhibitors and buyers than ever before, from the Uk, Europe and the rest of the world.
From established brands like IronFist, Manic Panic and Collectif to small scale new brands like Be Bop a Hairbands, the show had everything and I will covered the brands individually over the next few weeks.
I’m so pleased that I visited LondonEdge as it has reminded me of who I am and has triggered some much needed changes in myself. I’m going to be updating the blog soon too as I have many ideas zooming around my mind.