Leading makeup brand COLLECTION is partnering with British girl band Little Mix to launch a makeup range that will let fans recreate each girl’s signature look. COLLECTION has been working closely with global pop sensations Jade Thirlwall, Jesy Nelson, Leigh-Anne Pinnock and Perrie Edwards to develop “Little Mix by COLLECTION‘.
The four-piece shot to fame when they became the first girl group to win X-Factor. Their debut single ‘Wings’ soared straight to number one in the UK charts and international success swiftly followed when they reached number four in the US Billboard chart with their debut album ‘DNA’.
Not only are the girls known for their music but their very individual style and this has been reflected in the selection of products in each girl’s range.
“We are so so excited to unveil our new range to all you makeup lovers out there. As you know we all love dressing up and experimenting with different looks, so creating our own makeup was a dream come true. We designed the collection ourselves and we’ve all chosen products that reflect our personalities” Perrie Edwards
“We are absolutely delighted to be partnering with Little Mix on this exciting collaboration. The girls reflect all of Collection’s brand values… They are full of confidence, complement each other perfectly and love to experiment with colour. We are looking forward to bringing the range to market this Autumn“Angela Buglass, Vice President, Marketing at COLLECTION
Little Mix by Collection will hit stores in September, keep your eyes peeled for more info soon!