This month sees a new perfume from Ghost hitting the shelves; Ghost Girl. The scent and its advertising campaign are aimed at the ‘strong, daring and fun-loving girl of today’, which brings a new edgier side to the Ghost brand.
The images for the campaign feature funky and fresh model Charlotte Free and was shot by the ever cool photographer Rankin.
Ghost Girl is aimed at a slightly younger target market than the other scents by Ghost and the sweet, fruity fragrance is certainly capturing everything that the perfume and its audience are about.
The Ghost Girl bottle has a modern, edgy look covered with a graffiti font, the lid is a metallic pink ring that clips over the nozzle which is quite different and new.
Ghost Girl is available from August 20th in 30ml (£25), 50ml (£34) and 100ml (46.50), but you can also pre-order a free sample from ghostfragrances.com