Alexander McQueen to launch fragrance

It’s been nearly a decade since the last Alexander McQueen fragrance but it has recently been revealed that more are on the way.


A deal signed with Procter & Gamble is set to release men’s and women’s scents with work on the project to start asap.

Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen, I’m very excited by this oppotunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house.‘ Sarah Burton, Creative Director

There’s no launch date as of yet but I can’t help but wonder what the scent will smell like. I think it will be a little Viktor and Rolf, not sure why! What do you think?

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